O bag was founded in Padua Italy in 2009 by an innovative group of designers with a passion for creating colorful and quirky objects of desire. Their mission was to create a customizable product line that allows its customers to express themselves in a distinctive way.
Now the pioneering retailer that has built a following in the world’s most prestigious fashion capitals has come to the Boston area. Located at 75 Middlesex Turnpike, just off Route 128, O bag has made its home at the Burlington Mall, an upscale shopping mall in Burlington, Ma. In July 2016, O bag will open its flagship store at 128 Newbury St, in Boston’s celebrated Back Bay, where it will join a community of internationally-recognized retailers and trendy boutiques.
The fusion of form, function and personal style
Sophisticated, sleek, contemporary Italian design
Wide choice of O bag styles – handbags, shoulder bags, messenger bags and totes
Extensive selection of designer colors and seasonal accents
Interchangeable components allow you to tailor your handbag and accessories to complement your wardrobe,
mood and fancy
Over 33 watch band colors and 100 distinct watch faces
– all interchangeable – yielding over 3000 watch combinations
Colorful and fanciful accessories (bracelets, pocket watches, fur trim, sun glasses) to complete your fashion statement
Extensible and modular. Create a variety of unique purses and watches by mixing and matching interchangeable
purse straps, colors, liners, watch faces, bands and accessories. (One bag can be made to look like
several totally different bags).
Lightweight, practical, tactile and waterproof
Resilient and easy to clean
One of a kind end products – promotes freedom
of fashion expression
Bags, watches and accessories made of soft, hypo-allergenic, PBA-free, EVA (a silicon-like elastomeric polymer)
Multi-generational appeal. The student, yoga enthusiast,
or beach goer will find unique and affordable totes, while
the high-end fashion seeker will be able to create
a distinctive, highly designed handbag replete with
fur lining and high-end features